ABOUT US
Summary: GreaterFindlayInc. Strategic Plan 2008-2013
Click Here to Download the Detailed GFI Strategic Plan
GOAL: By 2012, GFI will have sustained its recognition as one of the best Growth Micropolitan Communities in the U.S.
STRATEGIES
People: Competent dedicated leadership-staff, board, volunteers
• Professional Development
• Standardized Staff Meeting
• Update Employee Handbook
• Appraisal and 360
• Evaluate Staff
• Update Job Description
Partnerships: Business, government stakeholders, education, media
• Membership Retention
• Member Recruitment
• Communications Plan
• Communications Plan with Lodging Assoc
• Tourism Recruitment Plan
• Develop Value Added Plan
Position: Brand placement, relationships
• Market Plan
• Website Created
Practices: Sound financial execution, implementation, practices
• Capital Campaign
• New Budget Process
Prosperity: Create wealth within community including residents, companies, tax revenue
• Retention and Expansion
• Attract High Tech Manufacturing
• New Industrial Park
• Develop High-end Retail Plan
• Commercial Development Plan
• Establish Center for Entrepreneurship
KEY AREAS OF FOCUS
Economic Development: Ensure that Findlay has a positive business climate and the ability to support and accommodate economic growth and development opportunities
Small Business: Support and promote small and local business and entrepreneurial development
Tourism: Explore destination event coordinator; local organization collaboration
Workforce Development: Provide a workforce with skills and capacity that meet the current and future needs of our employers. Encourage and assist employers that invest in human capital
Branding/Marketing: Continue to reinforce GreaterFindlayInc. to local and external audiences and create a unified marketing plan to include driving traffic to newly developed GFI website
Benchmarking: Establish annual economic development activity and output goals, continue utilization of the Six Disciplines measurement system, and develop a detailed Annual Scorecard in association with an Annual Report
INITIATIVES/OPPORTUNITIES
- Recruitment Focus on “High Tech” Jobs
- NCCET – Have a Full-Time Director
- Add an additional E.D. Professional
- Federal & State Grant Writer/Consultant
- Hire Workforce Development Manager
- Increased Community Marketing
- Angel/Venture Capital
- Enhanced Public Relations
- Federal & state Lobbying
*Member Feedback – based on 72 interviews